Intrinsic Technology Ltd. is a Shanghai-based wireless internet software provider. China has a large number of mobile phone users and the market is growing. Various domestic and foreign companies are conquering a part of this market in competition. Intrinsic recognized the opportunity to tap into the mobile phone market and was one of the first to offer these users wireless Internet technology. The founder of the company has to decide what the next step should be based in this emerging market in a dev … Read more »

Intrinsic Technology Ltd. is a Shanghai-based wireless internet software provider. China has a large number of mobile phone users and the market is growing. Various domestic and foreign companies are conquering a part of this market in competition. Intrinsic recognized the opportunity to tap into the mobile phone market and was one of the first to offer these users wireless Internet technology. The founder of the company has to decide what the next step should be in this emerging market based in a developing country, and in view of increasing competition.
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from
Wei Lu,
Shen Zhang,
Wu Wanlin
Source: Ivey Publishing
22 pages.
Release Date: 5th September 2001. Prod #: 901M60-PDF-ENG
Battle in the Air (A): Intrinsic and China Wireless Industry HBR case solution

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