The case examines value-oriented strategy formulation and implementation through to the fore questions of ethics and responsible leadership, social initiatives in emerging markets and the global-local tensions in corporate social responsibility. It examines how Bayer CropScience addressed the problem of child labor in its cotton seed supply in rural India between 2002 and 2008. Bayer had been in India for more than a century. In December 2002, the Bayer Group completed the acquisiti … Read more »

The case examines value-oriented strategy formulation and implementation through to the fore questions of ethics and responsible leadership, social initiatives in emerging markets and the global-local tensions in corporate social responsibility. It examines how Bayer CropScience addressed the problem of child labor in its cotton seed supply in rural India between 2002 and 2008. Bayer had been in India for more than a century. In December 2002, the Bayer Group completed the acquisition of Aventis CropScience, based in India. Bayer CropScience for the first time of the incidence and prevalence of child labor in their newly acquired India-based cotton seed operations a few months after the acquisition in April 2003. A new segment of the supply chain for Bayer – The acquisition of Aventis had on board a well-known Indian company Proagro already brought operations in cotton seed production and marketing. Child labor was widespread in the production of cotton seed – a traditional practice for granted not only by Indian farmers, but also by several hundred Indian companies will account for around 90 percent of the market share taken. This is an addition to Bayer CropScience in India (A): Against Child Labour, Product # 9B10M061, and focuses on the Bayer formulation of value-based strategy based on three pillars:. Communication, implementation and training
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from
Satyajeet Subramanian,
Charles Dhanaraj,
Oana Branzei
Source: Ivey Publishing
7 pages.
Release Date: 26 January 2011. Prod #: 910M62-PDF-ENG
Bayer CropScience in India (B): Value-based Strategy HBR case solution

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