Two new MBA graduates earn a little scruffy and metal processing companies, small and aerospace components had made. Through skillful application of state-of-the-art manufacturing, engineering and marketing / sales concepts, they turned the company into a growing and profitable business. The owners now need to decide which to undertake new business opportunities, because they have achieved market leadership in its niche.

Two new MBA graduates earn a little scruffy and metal processing companies, small and aerospace components had made. Through skillful application of state-of-the-art manufacturing, engineering and marketing / sales concepts, they turned the company into a growing and profitable business. The owners now need to decide which to undertake new business opportunities, because they have achieved market leadership in its niche.
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from
H. Kent Bowen,
Jennifer Kochman,
Sylvie Ryckebusch
Source: Harvard Business School
25 pages.
Publication Date: Jul 12, 1996. Prod #: 697 004 PDF-ENG
Bayside Controls, Inc. HBR case solution

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