In January 2007, John Smith, Chief Executive Officer of BBC Worldwide (BBC WW), the commercial arm of the British Broadcasting Corporation (BBC), preparing to meet with his senior staff to discuss BBC WW global strategy. BBC WW exploited and BBC branded content exported around the globe through all formats, including magazines, television, books, DVDs, audio books, goods, mobile phones, downloads, and other emerging digital media (eg, Internet Protocol TV) . BBC WW del … Read more »

In January 2007, John Smith, Chief Executive Officer of BBC Worldwide (BBC WW), the commercial arm of the British Broadcasting Corporation (BBC), preparing to meet with his senior staff to discuss BBC WW global strategy. BBC WW exploited and BBC branded content exported around the globe through all formats, including magazines, television, books, DVDs, audio books, goods, mobile phones, downloads, and other emerging digital media (eg, Internet Protocol TV) . BBC WW has its profits back to the BBC. Since 2004 BBC WW had income more than doubled.
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John A. Quelch
Source: Harvard Business School
28 pages.
Release Date: 28, June 2007. Prod #: 507034-PDF-ENG
BBC Worldwide: Global Strategy HBR case solution