Beansprout Networks is a 3-year-old Internet company designed to promote effective communication between parents and pediatricians and child care providers who care for their children. With a leading edge in the market, it has attracted great attention from both venture capitalists and healthcare analysts. Founder James Chung needs to assess its internal strategy, as his desire to create a strong, vibrant, entrepreneurial culture amidst rapid increase in the number of employees to keep in. .. Read more »

Beansprout Networks is a 3-year-old Internet company designed to promote effective communication between parents and pediatricians and child care providers who care for their children. With a leading edge in the market, it has attracted great attention from both venture capitalists and healthcare analysts. Founder James Chung needs to assess its internal strategy, as his desire to create a strong, vibrant, entrepreneurial culture to keep amid rapid increase in the number of employees, increasing need for structure, and the ongoing challenges of combining both high-tech and high-touch capabilities.

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from
Teresa M. Amabile,
Rasheea Williams
Source: Harvard Business School
15 pages.
Publication Date: Aug 10, 2000. Prod #: 801079-PDF-ENG
Beansprout Networks HBR case solution