Professor John Quelch interviewed Becky Saeger, CMO of Charles Schwab & Co., Inc. with respect to the background and the success of the “Talk to Chuck” advertising campaign.

Professor John Quelch interviewed Becky Saeger, CMO of Charles Schwab & Co., Inc. with respect to the background and the success of the “Talk to Chuck” advertising campaign.
«Hide

from
John A. Quelch
Source: Video Supplement
11 minutes.
Release Date: 29 August 2008. Prod #: 509704 VIN-ENG
Becky Saeger, CMO, Charles Schwab & Co., Inc., by John Quelch, video (VHS) solution HBR case interview

[related_post themes="flat"]