The director of marketing for the largest division of a health care company is reviewing the structure and staffing of the Division marketing organization. The Division has the authority to hire an additional marketing manager. Therefore, the immediate case decisions are: 1) whether an additional manager rent, and 2) if so, what should be the role and responsibilities of a new manager in the marketing organization. Developments in the industry, budgetary considerations and changing field sa … Read more »

The director of marketing for the largest division of a health care company is reviewing the structure and staffing of the Division marketing organization. The Division has the authority to hire an additional marketing manager. Therefore, the immediate case decisions are: 1) whether an additional manager rent, and 2) if so, what should be the role and responsibilities of a new manager in the marketing organization. Developments in the industry, budgetary considerations and changing field sales and service requirements make this a complex decision with a major impact on the division marketing strategy and implementation.
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from
Frank V. Cespedes,
Laura Goode
Source: Harvard Business School
18 pages.
Publication Date: Dec 16, 1992. Prod #: 593070-PDF-ENG
Becton Dickinson Department: Marketing Organization HBR case solution

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