Becton Dickinson describes evolving effort to develop products and strategies to compete globally and market needs. Traces the evolution of a classic parent-run product-market strategy in order to truly transnational strategy and product development. Examines the use of an integrative team as the organizational means to achieve global integration while maintaining local flexibility.

Becton Dickinson describes evolving effort to develop products and strategies to compete globally and market needs. Traces the evolution of a classic parent-run product-market strategy in order to truly transnational strategy and product development. Examines the use of an integrative team as the organizational means to achieve global integration while maintaining local flexibility.
«Hide

from
Christopher A. Bartlett,
Kathleen Sharp
Source: Harvard Business School
22 pages.
Publication Date: Oct 25, 1993. Prod #: 394072-PDF-ENG
Becton Dickinson: Worldwide Blood Collection Team HBR case solution