If BellSouth Enterprises, aggressively pursue the international mobile market decided it needed new software to cope with the complexities of cellular billing and the country-specific differences in the international mobile market. BellSouth made the decision to enter into a strategic alliance with telephoto sciences. This case examines why it made this decision and what were the consequences of this decision for BellSouth and Tele sciences.

If BellSouth Enterprises, aggressively pursue the international mobile market decided it needed new software to cope with the complexities of cellular billing and the country-specific differences in the international mobile market. BellSouth made the decision to enter into a strategic alliance with telephoto sciences. This case examines why it made this decision and what were the consequences of this decision for BellSouth and Tele sciences.
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from
John J. Sviokla,
Mark Keil,
Steve Simonson
Source: Harvard Business School
17 pages.
Release Date: 18, May 1993. Prod #: 193150-PDF-ENG
BellSouth Enterprises: The Cellular Billing Project HBR case solution