This case deals with issues of asset control for Homemade Ben & Jerry’s, Inc., in light of the outstanding takeover offers by Chartwell Investments, Dreyer’s Grand, Unilever, and Meadowbrook Lane Capital in January 2000. The case provides a unique opportunity to discuss basic fixed targets and the impact of a non-traditional direction of the company, it examines the development of strong social Ben & Jerry keep the awareness and adoption-defense mechanisms, the continuation of the management … Read more »

This case deals with issues of asset control for Homemade Ben & Jerry’s, Inc., in light of the outstanding takeover offers by Chartwell Investments, Dreyer’s Grand, Unilever, and Meadowbrook Lane Capital in January 2000. The case provides a unique opportunity to discuss basic fixed targets and the impact of a non-traditional direction of the company, it examines the development of strong social Ben & Jerry awareness and takeover defense mechanisms of the control of the management of assets company to obtain consent. Students in the role of outside board members are invited to evaluate the performance of management to estimate the economic cost of the social agenda, and assess the impact of the takeover defense strategies. Ultimately, they must state whether Ben & Jerry’s should continue to independently pursue its social agenda or take one of the attractive purchase offers and accept a shift toward greater profit orientation. The case requires relatively little prior financial knowledge, and is largely to provide a stimulating introduction to the principles of traditional corporate finance curriculum designed.
This is a Darden case study.
«Hide

from
Michael J. Schill
Source: Darden School of Business
16 pages.
Publication Date: Sep 13, 2002. Prod #: UV0273-PDF-ENG
Ben & Jerry’s Homemade HBR case solution