The CEO of Best Buy, a highly successful trading company has hired consulting firm Strategos to provide the company with an improved innovation. The six-month program of experiential learning leads to new business ideas and also trains Best Buy employees as innovation coaches. However, this type of learning is expensive and time consuming. The details of the case, learning path experienced by Best Buy employees and raises the question, if such development programs are appropriate … Read more »

The CEO of Best Buy, a highly successful trading company has hired consulting firm Strategos to provide the company with an improved innovation. The six-month program of experiential learning leads to new business ideas and also trains Best Buy employees as innovation coaches. However, this type of learning is expensive and time consuming. The details of the case, learning path by Best Buy employees learn and raises the question, if such development programs are appropriate. Focuses on the learning process and encourages debate to find out how people and organizations in general, and how an innovation can be promoted.
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Dorothy Leonard,
Brian J. Delacey
Source: Harvard Business School
20 pages.
Release Date: 04 September 2003. Prod #: 604043-PDF-ENG
Best Buy Co., Inc. (A): A Journey innovator HBR case solution