Developed in 1995 as a specialist software provider, had BEA Systems, Inc. has twice transformed from a transaction processing product company to a server application provider. By July 2002, it was the fastest company in history to reach $ 1 billion in sales. Formidable competitors such as IBM and Microsoft, BEA market but made an important strategic priority. At the same time the power and potential of the enterprise computing industry BEA seemed to present a new opportunity … Read more »

Developed in 1995 as a specialist software provider, had BEA Systems, Inc. has twice transformed from a transaction processing product company to a server application provider. By July 2002, it was the fastest company in history to reach $ 1 billion in sales. Formidable competitors such as IBM and Microsoft, BEA market but made an important strategic priority. At the same time the power and potential of the enterprise computing industry to BEA seemed to present a new opportunity: to become an enterprise platform partners. The biggest challenge was once again fit the opportunity to rebuild their organization.
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from
Donald N. Sull,
Jeannette Dale,
Ramiro Montealegre
Source: Harvard Business School
33 pages.
Publication Date: May 20, 2003. Prod #: 803118-PDF-ENG
BEA Systems, Inc.: Constant Reinvention with Market Waves HBR case solution Cope

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