Procter & Gamble, Inc. (P&G) are one of the largest consumer goods manufacturers in the world. It employs over seven hundred thousand people and produces products for virtually every need imaginable.
With a Big Data Strategy, P&G is able to use technology to collect and process data in order to provide better customer service, or develop more appealing products. The goal is to turn Big Data into Big Value, and the Case Study helps to show how to do this. This strategy is being implemented in each of the P&G manufacturing facilities where it makes sense to do so.
P&G has developed its own proprietary analytics technology known as Procter & Gamble Analytics (P.G.A.) that supports its strategic business goals.
The case study illustrates P&G’s various use of P.G.A. across a number of the company’s products and operational areas.
Through P.G.A., Procter & Guerber is able to collect more valuable data on product use, consumer satisfaction, and the needs of existing customers, and disseminate this information to a broader audience. The Case Study provides the analytic framework to explore these findings in greater detail.
To gain a better understanding of consumer preferences, Procter & Grand works to add improved customer service to its offerings. The Case Study also explores customer dissatisfaction and shows how Procter & Guber are addressing this issue through a focus on quality and in-store activities.
By creating a better brand image, P&G can deliver improved product innovation. This case study provides an in-depth look at the role of product innovation in P&G’s “Big Data” Strategy.
By making product innovation a priority, P&G can enable employees to achieve higher levels of job satisfaction. This case study provides insight into how product innovation is being measured and made a priority.
By developing new methods of marketing it has its competitors, P&G is able to protect its competitive advantage by using technologies like segmentation and behavioral data. The Case Study demonstrates how these technologies are helping to make P&G more effective in marketing to consumers.
In order to keep up with consumers’ changing tastes, P&G creates new ad campaigns and changes its strategies to remain on the leading edge of the industry. The Case Study examines P&G’s continued effort to respond to consumer preferences.
P&G’s “Big Data” Strategy is one of the most comprehensive in the industry, and it uses data to develop and update business strategies. This case study demonstrates how this strategy is working for P&G, and how new technologies and techniques can be applied in areas of the company’s operation that would not have been considered traditionally.