The resignation of Mississippi Senator Trent Lott from his position as Majority Leader was an event unprecedented in the history of the U.S. Senate. It fell steeply in the wake of comments he had made at an event where no one expected controversy of the 100th Birthday celebration of the oldest member of the Senate, South Carolina Senator Thurmond current. Lott utterances in which he praised Thurmond from 1948 run for the presidency as the candidate of the segregationist Dixiecrat Party, only gradually saving … Read more »

The resignation of Mississippi Senator Trent Lott from his position as Majority Leader was an event unprecedented in the history of the U.S. Senate. It fell steeply in the wake of comments he had made at an event where no one expected controversy of the 100th Birthday celebration of the oldest member of the Senate, South Carolina Senator Thurmond current. Lott utterances in which he praised Thurmond from 1948 run for the presidency as the candidate of the segregationist Dixiecrat Party, only gradually sparked a firestorm, however. This case tells the story of how the controversy grew, with particular emphasis on the role of non-traditional media-particularly on the role of political writers who spread their views on “web logs”. The case describes how to distribute the Lott story from the keyboards of such a “blogger” in the mainstream print and TV press to the point at which the public pressure culminated in Lott resigned from the Senate leadership. This case, as new electronic media facilitates the discussion of the development of the press, the efforts of a number of voices in order to reach a wider audience, and have some of which are called the life cycle press feeding frenzy, with the fate of the great public official or Questions seemingly follows a kind of dramatic script because they take the focus of reporting the moment. The case can either be used by those with a special interest in the way in which officials dealing with the press or by those with a special interest in the internal dynamics of the mass media. (841.0), and / or “siege mentality: ABC, the White House and the Iran Hostage Crisis”: It can be used in conjunction with “Managing a press feeding frenzy” (1135.0, 1135.1), “Breaking the Divad be used Bad News “(823.0). HKS case number 1731.0.
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from
Esther Scott,
Alex Jones
26 pages.
Release date: 01 February 2004. Prod #: HKS849-PDF-ENG
“Big Media” Meets the “Bloggers”: Coverage of Trent Lott remarks at Strom Thurmond birthday celebration HBR case solution