Bill Gates and Steve Jobs, founder of Microsoft and Apple, have revolutionized the relationship between the individual and computer technology. Once the exclusive domain of science and research can now be found in all areas of the computer business, politics and personal entertainment. Gates and Jobs facilitate this revolution, introducing a generation to the practice of personal computing and laid the foundation for the information age. Gates and Jobs turned their … Read more »

Bill Gates and Steve Jobs, founder of Microsoft and Apple, have revolutionized the relationship between the individual and computer technology. Once the exclusive domain of science and research can now be found in all areas of the computer business, politics and personal entertainment. Gates and Jobs facilitate this revolution, introducing a generation to the practice of personal computing and laid the foundation for the information age. Gates and Jobs turned their curiosity electronics in a multi-billion dollar industry. From early experiments like the Apple II and DOS on the X-Box and the iPod, Gates and Jobs have committed all the possibilities of technology and its distribution to a wide audience pioneering work. The trip was not without its trials for both CEOs. Gates ‘antitrust lawsuit the mid 90’s and Jobs’ separation of Apple in the late 80s provided challenges for both companies. However, both leaders used these times of uncertainty as motivation for innovation in digital technology in a new area. Pixar studios, MSNBC, the Xbox and the phenomena of “infotainment” all arose from the ashes of the corporate controversies. The stories of Bill Gates and Steve Jobs are ultimately a story – it is the story of the personal computer, their software and their impact on society. Of two college dropouts on the west coast of the base a revolution that was fundamentally influenced the global practice of corporate governance.
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from
Anthony J. Mayo,
Mark Benson
Source: Harvard Business School
33 pages.
Release Date: 04 December, 2006. Prod #: 407028-PDF-ENG
Bill Gates and Steve Jobs HBR case solution