Birzeit Pharmaceutical Company (BPC) was founded in 1974. It was successfully completed a series of mergers and overcome challenges and development phases, which led the company in a strong position in the local market to secure Palestine, as well as the introduction of a wide range of products in the export market. BPC continued success, despite the political instability and restrictions on its continuous growth and expansion, led the company’s vision to focus on the local presence. Despite the gr … Read more »

Birzeit Pharmaceutical Company (BPC) was founded in 1974. It was successfully completed a series of mergers and overcome challenges and development phases, which led the company in a strong position in the local market to secure Palestine, as well as the introduction of a wide range of products in the export market. BPC continued success, despite the political instability and restrictions on its continuous growth and expansion, led the company’s vision to focus on the local presence. Despite the growth of BPC and its financially sound, it was very similar to other Arab companies are reluctant to invest huge amounts of money and take great risks in their areas were growing outside. BPC did not want to risk large amounts of money to the business continues to grow, and decided instead to expand new markets or new niche products on a conservative basis. BPC invested in an Algerian packaging company called Petra Pharm in 2006 and aimed to fulfill their vision of growth through the development of new markets and introducing new products. BPC wanted the packaging company to grow at a later date at a manufacturing company, and accordingly to an export location. In an environment that was quick decisions on the basis of the fast growing companies, emerging markets and high competition, the company needs to make decisions faster, invest more money and choose a new path to secure its development and growth. Competition in pharmaceutical manufacturing and especially in generics has increased dramatically, and the faster moving BPC would be more competitive.
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from
Yara Asad
Ilan Alon
Source: Ivey Publishing
15 pages.
Release Date: 16 February 2011. Prod #: 910A27-PDF-ENG
Birzeit Pharmaceutical Company: Marketing of Palestine HBR case solution