The NutraSweet Co. successfully aspartame, a low-calorie, high-intensity sweetener marketed all over the world. NutraSweet position was protected by patents until 1987 in Europe, Canada and Japan, and by the end of 1992 in the United States. The case series describes the competition between NutraSweet and Holland Sweetener Co. (HSC) following the entry into the aspartame market in 1987 after HSC. Describes the subsequent movement and counter-movement in both the market and the … Read more »

The NutraSweet Co. successfully aspartame, a low-calorie, high-intensity sweetener marketed all over the world. NutraSweet position was protected by patents until 1987 in Europe, Canada and Japan, and by the end of 1992 in the United States. The case series describes the competition between NutraSweet and Holland Sweetener Co. (HSC) following the entry into the aspartame market in 1987 after HSC. Describes the subsequent movement and counter-movement in both the market and the courts. In addition, the business “game”, held discussions on the two tactical and value levels. Ends with the countdown to the end of the NutraSweet U.S. Pat.
«Hide

from
Adam Brandenburger,
Mary Ellen Costello,
Julia Kou
Source: HBS Premier Case Collection
14 pages.
Publication Date: Dec 28, 1993. Prod #: 794 079 PDF-ENG
Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (A) HBR case solution