The rewritten version differs from Black & Decker Corp.: Household Products Group (A1) in two ways: 1) It has an explicit decision focus. Homa has a program to the Black & Decker name GE want to transfer small appliances, and 2) The detailed information about advertising, promotional programs, purchase allowances, rebates, dating discounts, cooperative advertising and consumer rebates was condensed.

The rewritten version differs from Black & Decker Corp.: Household Products Group (A1) in two ways: 1) It has an explicit decision focus. Homa has a program to the Black & Decker name GE want to transfer small appliances, and 2) The detailed information about advertising, promotional programs, purchase allowances, rebates, dating discounts, cooperative advertising and consumer rebates was condensed. ” br />
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John A. Quelch,
Minette E. Drumwright,
Cynthia A. Bates
Source: Harvard Business School
14 pages.
Release Date: 02 October, 1987. Prod #: 588 015 PDF-ENG
Black & Decker Corporation Household Products Group, Brand Transition HBR case solution