The co-founder and Chief Investment Officer (CIO) of the Red River Asset Management tried the way he communicates his company to improve the most important advantages for customers. The CIO central challenge is that his company’s investment philosophy focuses on quantitative analysis, while most customers are familiar with – and trust – qualitative analysis. In addition, his presentation skills are not as polished as he wants. This case, a teacher can discuss the importance of developing a message … Read more »

The co-founder and Chief Investment Officer (CIO) of the Red River Asset Management tried the way he communicates his company to improve the most important advantages for customers. The CIO central challenge is that his company’s investment philosophy focuses on quantitative analysis, while most customers are familiar with – and trust – qualitative analysis. In addition, his presentation skills are not as polished as he wants. This case can a teacher to discuss the importance of message development and delivery in the financial environment. The Price (B) Case Product # 909C14, the CIO emphasizes decision and result.
«Hide

from
Denis Shackel,
Ken Mark
Source: Ivey Publishing
5 pages.
Release Date: 8 June 2009. Prod #: 909C13-PDF-ENG
Blair Howard: Development of a Special Presentation (A) HBR case solution

[related_post themes="flat"]