The value is often viewed either in economic or social terms. The blended value proposition asserts that true value is nondivisible consisting of a mixture of economic, social and environmental aspects. This perspective requires that we re-examine our understanding of the nature of capital, the methodology for the calculation of real rates of return for investors, and the role of profit and non-profit organizations in the value creation process.

The value is often viewed either in economic or social terms. The blended value proposition asserts that true value is nondivisible consisting of a mixture of economic, social and environmental aspects. This perspective requires that we re-examine our understanding of the nature of capital, the methodology for the calculation of real rates of return for investors, and the role of profit and non-profit organizations in the value creation process.
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Jed Emerson
Source: California Management Review
18 pages.
Release Date: 1 July 2003. Prod #: CMR261-PDF-ENG
Blended Value Proposition: Integrating Social and Financial Returns HBR case solution

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