A great ski Ontario is facing a decision about whether to invest in facilities for night skiing. The demand is very uncertain, as management makes a market research study. Day skiers are in the facility, asked about their potential interest during the months of February and March. The resort management is suspicious about the validity of the results of research, but has no time to collect more data.

A great ski Ontario is facing a decision about whether to invest in facilities for night skiing. The demand is very uncertain, as management makes a market research study. Day skiers are in the facility, asked about their potential interest during the months of February and March. The resort management is suspicious about the validity of the results of research, but has no time to collect more data.
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from
Terry H. German,
Susan Burke
Source: Ivey Publishing
20 pages.
Release Date: 1 January 1983. Prod #: 83A025-PDF-ENG
Blue Mountain Resorts Ltd.: The Night Skiing Decision HBR case solution