Boeing dominated the commercial airline manufacturing business since bringing the first commercial airline jet airliner. But in 2005, it provided less new aircraft as their fast-moving competitor Airbus. Boeing responded with the transformation of the manufacturing business and the introduction of the first “all-composite” commercial aircraft: the 787 (Dreamliner). Aside from being a revolutionary new airliner, the 787 attempts to change the large “hub and spoke” to nonst airport operation … Read more »

Boeing dominated the commercial airline manufacturing business since bringing the first commercial airline jet airliner. But in 2005, it provided less new aircraft as their fast-moving competitor Airbus. Boeing responded with the transformation of the manufacturing business and the introduction of the first “all-composite” commercial aircraft: the 787 (Dreamliner). Aside from being a revolutionary new airliner, the 787 trials of major “hub and spoke” airport operation nonstop travel between many new “city-pair” world.
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Richard L. Nolan,
Suresh Kotha
Source: Harvard Business School
18 pages.
Publication Date: Apr 22,, 2005. Prod #: 305101-PDF-ENG
Boeing 787: The Dreamliner HBR case solution

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