Bombardier, a Canadian manufacturer of coaches and leaders in the United States is aggressive competition from a new entrant, US-owned Morrison Knudsen, which came into the industry with closely related skills in technology and transportation construction. Bombardier has to decide is how to react to the loss of market share and the strategic threat posed by new competitors.

Bombardier, a Canadian manufacturer of coaches and leaders in the United States is aggressive competition from a new entrant, US-owned Morrison Knudsen, which came into the industry with closely related skills in technology and transportation construction. Bombardier has to decide is how to react to the loss of market share and the strategic threat posed by new competitors.
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from
Stephen P. Bradley,
Takia Mahmood
Source: Harvard Business School
20 pages.
Release Date: 28, May 1996. Prod #: 796002-PDF-ENG
Bombardier TEG (A) HBR case solution

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