The case follows the leading Scandinavian media company Bonnier, as it established a proven R & D department for the first time. The case, in particular, focuses on its first flagship project called Mag +, where it created a digital platform for publishing digital magazines on the iPad. The case is in part as an introduction to the challenges media companies due to the disruptive effects where traditional products and services through new digital categories challenged face of digitization, … Read more »

The case follows the leading Scandinavian media company Bonnier, as it established a proven R & D department for the first time. The case, in particular, focuses on its first flagship project called Mag +, where it created a digital platform for publishing digital magazines on the iPad. The case is in part as an introduction to the challenges media companies due to the disruptive effects where to make traditional products and services for new digital Category breakers such as the iPhone, Hulu, Netflix or challenges of digitization. To this end, it provides a quick tour of the changing landscape print and checks major upheavals in their business models. The Bonnier case shows how to get involved in and managing a digital radical innovation process. In particular, it discusses the challenges associated with the response to the disruptive effects of digitization of printed journals assigned. It shows that the specific challenges Bonnier R & D Manager Sara Öhrvall to cope when it became the first R & D Manager at Bonnier must begin.
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from
Lynda M. Applegate
Daniel Nylen,
Jonny Holmstrom,
Kalle Lyytinen
Source: Harvard Business School
26 pages.
Release date: 30 November 2012. Prod #: 813 073 PDF-ENG
Bonnier: digitization of media business HBR case solution