A small, founder-centric company that is increasingly facing competitive imitation of its core activities, is at a crossroads. Expansion opportunities for the estate include branching into retail, expanding its range of wines to include their data in Europe and is expanding its direct sales network of end users not Bonny Doon wines. When considering these options, the core competencies of Bonny Doon, and the interests of its dynamic founder and leader, critics are … Read more »

A small, founder-centric company that is increasingly facing competitive imitation of its core activities, is at a crossroads. Expansion opportunities for the estate include branching into retail, expanding its range of wines to include their data in Europe and is expanding its direct sales network of end users not Bonny Doon wines. When considering these options are the core competencies of Bonny Doon, and the interests of its dynamic founder and director, critical.
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from
Amy J. Hillman,
Gerry Keim,
Kay Glasgow
Source: Ivey Publishing
19 pages.
Publication Date: Jul 20, 2000. Prod #: 900A18-PDF-ENG
Bonny Doon Vineyards HBR case solution

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