Describes Borders Group, a well-known chain store in late 1999 and its traditional strengths and the rapid growth in the 1990s. Until 1990, however, the company had fallen behind on Amazon.com and Barnes & Noble in the use of the Internet for the book trade, although it potentially possible that a leader in the integration of the store to the Internet in a “bricks and clicks” model . Allows students the opportunities and pitfalls in the pursuit of bricks and clicks explore. Highlights the need for e … Read more »

Describes Borders Group, a well-known chain store in late 1999 and its traditional strengths and the rapid growth in the 1990s. Until 1990, however, the company had fallen behind on Amazon.com and Barnes & Noble in the use of the Internet for the book trade, although it potentially possible that a leader in the integration of the store to the Internet in a “bricks and clicks” model . Allows students the opportunities and pitfalls in the pursuit of bricks and clicks explore. Highlights the need for excellence in execution possible.
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Ananth Raman,
Zeynep Ton
Source: Harvard Business School
17 pages.
Release Date: 1 August 2000. Prod #: 601037-PDF-ENG
Borders Group, Inc. HBR case solution