During a holiday in Memphis former investment manager Andy Wilson discovers a unique “tour bus” that travels over land and through water. He decides to transplant the concept to Boston and historical as well as add movies to the amphibious tour. When he tries to start Boston Duck Tours, Wilson has to figure out how the organization and financing of the new company. The challenges seem overwhelming. He has no relevant experience and very little money. The market is untested and possibly season … Read more »

During a holiday in Memphis former investment manager Andy Wilson discovers a unique “tour bus” that travels over land and through water. He decides to transplant the concept to Boston and historical as well as add movies to the amphibious tour. When he tries to start Boston Duck Tours, Wilson has to figure out how the organization and financing of the new company. The challenges seem overwhelming. He has no relevant experience and very little money. The market is untested and, at best, seasonal. Furthermore, the regulatory barriers are high. Wilson perseverance and creativity offer some solutions, but also create additional challenges when it comes to harvesting financial value. This case is particularly useful in the resourcing and organization of a course module on new ventures.
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from
Myra M. Hart,
Stephanie Dodson
Source: Harvard Business School
21 pages.
Release Date: 9 March 1998. Prod #: 898189-PDF-ENG
Boston Duck Tours – 1996: Has Boston Quackers gone? HBR case solution