Describes the results of pre-test advertising in the (A) case described. The group must now decide how to implement their findings for maximum effect.

Describes the results of pre-test advertising in the (A) case described. The group must now decide how to implement their findings for maximum effect.
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from
V. Kasturi Rangan,
Jennifer Lawrence
Source: Harvard Business School
12 pages.
Publication Date: Oct 30, 1987. Prod #: 588 032 PDF-ENG
Boston Fights Drugs (B): Converting Research to Action HBR case solution

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