The Bradley Marquez advertising agency had created a successful niche ethnic markets provide for their customers, corporate giants such as Compaq, Sprint, Texaco, and British Airways. The company has been operating in aggressive growth mode, when in 2000, the bubble burst in the 1990s. Now is Andrew Lauder, chief operating officer, the possibility of a second round of layoffs and downsizing, “no longer cutting fat but cutting muscle,” as Lauder puts it. As a public company means that … Read more »

The Bradley Marquez advertising agency had created a successful niche ethnic markets provide for their customers, corporate giants such as Compaq, Sprint, Texaco, and British Airways. The company has been operating in aggressive growth mode, when in 2000, the bubble burst in the 1990s. Now is Andrew Lauder, chief operating officer, the possibility of a second round of layoffs and downsizing, “no longer cutting fat but cutting muscle,” as Lauder puts it. As a public company means that the impending layoffs warning would violate securities laws.
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from
Thomas J. DeLong
Vineeta Vijayaraghavan
Source: Harvard Business School
8 pages.
Publication Date: Jul 15, 2002. Prod #: 403005-PDF-ENG
Bradley Marquez: Reduction in force (A) HBR case solution