The global media manager for Adidas International is responsible for the development and advocates of a new marketing strategy at Adidas as a “brand in the hand”, and the wireless Internet is based on the convergence of mobile phones. Presented company background information, data on the penetration of mobile devices such as mobile phones, the growth of the global mobile marketing practices, and several mobile marketing communication campaigns that Adidas launched in 2004 to life, such as a mobile news feeds for t … Read more »

The global media manager for Adidas International is responsible for the development and advocates of a new marketing strategy at Adidas as a “brand in the hand”, and the wireless Internet is based on the convergence of mobile phones. Presented company background information, data on the penetration of mobile devices such as mobile phones, the growth of the global mobile marketing practices, and several mobile marketing communication campaigns that Adidas launched in 2004 to life as a mobile news ticker for the 2004 European Football Championship . Represents a specific campaign – Respect ME – with Missy Elliott, a popular female hip-hop artist and discussed the company mobile marketing strategy, Elliott new line of sportswear support
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from
Andrew Rohm,
Fareena Sultan,
David Wesley
Source: Ivey Publishing
25 pages.
Publication Date: Sep 26, in 2005. Prod #: 905A24-PDF-ENG
Brand in the Hand: Mobile Marketing at Adidas HBR case solution

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