Taught in the second year MBA elective on the evolution of global business. Examines the costs and benefits of the Brazilian government to develop measures to encourage foreign multinationals, an automotive industry in the 1950s. A combination of incentives and market closure were used to attract foreign direct investment. Volkswagen responded positively when U.S. companies Ford and GM and was the leader as a result.

Taught in the second year MBA elective on the evolution of global business. Examines the costs and benefits of the Brazilian government to develop measures to encourage foreign multinationals, an automotive industry in the 1950s. A combination of incentives and market closure were used to attract foreign direct investment. Volkswagen responded positively when U.S. companies Ford and GM and was the leader as a result.
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Geoffrey G. Jones
Source: Harvard Business School
23 pages.
Publication Date: Nov 13, 2003. Prod #: 804080-PDF-ENG
Brazil on the wheel HBR case solution