Describes four examples of product changes, which makes the new version of the product a “break with the past” in some important point. The four examples are those of the IBM PS / 2 family of PCs, Lotus 1-2-3 software, Nikon’s line of SLR camera and lenses and the Rolm telephone switching system. Demonstrates the various ways in which a product can break with the past, and is useful for the discussion of the reasons for a break and the implementation of the break in th … Read more »

Describes four examples of product changes, which makes the new version of the product a “break with the past” in some important point. The four examples are those of the IBM PS / 2 family of PCs, Lotus 1-2-3 software, Nikon’s line of SLR camera and lenses and the Rolm telephone switching system. Demonstrates the various ways in which to break a product of the past, and may be useful for the discussion of the reasons for a break and the implementation of the pause within a product line.
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Anirudh Dhebar
Source: Harvard Business School
5 pages.
Release Date: 11 May in 1992. Prod #: 592097-PDF-ENG
The break with the past: Four Examples of Product Change HBR case solution