Provides details about the results of the campaign for British Airways (BA) in relation to the expenditure of BA, press articles effect on bookings, and the effect on the overall market share.

Provides details about the results of the campaign for British Airways (BA) in relation to the expenditure of BA, press articles effect on bookings, and the effect on the overall market share.
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from
Stephen A. Greyser,
Wendy Schillebeeckx
Source: Harvard Business School
2 pages.
Publication Date: Nov 05, 1991. Prod #: 592050-PDF-ENG
British Airways: “Go for It, America!” Promotion (B) HBR case solution