Broad Air Conditioning, a Chinese company with a proactive environmental stance, suffers from a worsening financial results. The company’s founder and CEO must decide whether to produce electricity-powered air conditioners, slightly improve its financial results or keep in heat driven by the ideal and only manufacturing machines. Focuses on corporate social responsibility by discussing the relationship between business benefits and environmental protection – especially in developing countries … Read more »

Broad Air Conditioning, a Chinese company with a proactive environmental stance, suffers from a worsening financial results. The company’s founder and CEO must decide whether to produce electricity-powered air conditioners, slightly improve its financial results or keep in heat driven by the ideal and only manufacturing machines. Focuses on corporate social responsibility by discussing the relationship between company profits and environmental protection -. Particularly in developing countries
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from
Paul W. Beamish,
Zhi Yi He,
Meng Sun
Source: Ivey Publishing
12 pages.
Publication Date: Jun 30, 2004. Prod #: 904M34-PDF-ENG
Broad Air Conditioning and Environmental Protection HBR case solution

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