BroadVision develops software to collect the internet based businesses, information about their online customers and provide customized information to allow them in return. The company was founded in May 1993 by a successful entrepreneur with a track record of two previous successful start-ups. The case discusses the role of “rule-based systems” in the provision of personalized information directly to the consumer and allows one-to-one marketing on the internet to happen. Trust and privacy relat … Read more »

BroadVision develops software to collect the internet based businesses, information about their online customers and provide customized information to allow them in return. The company was founded in May 1993 by a successful entrepreneur with a track record of two previous successful start-ups. The case discusses the role of “rule-based systems” in the provision of personalized information directly to the consumer and allows one-to-one marketing on the internet to happen. Trust and privacy issues related to the use of these “mass-customization” technology are discussed. Related personalization technologies such as “collaborative filtering” are also analyzed. Finally, the case deals with the growth strategy and business model of BroadVision as a young Internet software companies competing with software giants like Microsoft, Netscape, and Oracle.
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from
Erik Brynjolfsson,
Jean-Claude Charlet
Source: Stanford Graduate School of Business
18 pages.
Release date: 01 March 1998. Prod #: OIT21-PDF-ENG
BroadVision HBR case solution

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