Brooke Correll, a former executive at MTV, Ziff-Davis Media, and WineShopper.com, joined the privately owned Clos Du Val Wine Company, Ltd., located in Napa, California, as director of marketing. By an expert vintners with links to the famous Château Lafite-Rothschild co-founded you had seen its glory days, accompanied by high ratings with Val Clos robust sales. In the 1990s, however, sales had begun to lag behind. As the winery’s first marketing professional, Correll, a new course for the wi-graph has … Read more »

Brooke Correll, a former executive at MTV, Ziff-Davis Media, and WineShopper.com, joined the privately owned Clos Du Val Wine Company, Ltd., located in Napa, California, as director of marketing. By an expert vintners with links to the famous Château Lafite-Rothschild co-founded you had seen its glory days, accompanied by high ratings with Val Clos robust sales. In the 1990s, however, sales had begun to lag behind. As the winery’s first marketing professional, Correll, a new course for the winery graphics to revive the once-hot brand again and miss the mark turnover.
This is a Darden case study.
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from
Gosia Glinska,
Marian Moore
Source: Darden School of Business
10 pages.
Release date: 01 March 2007. Prod #: UV0742-PDF-ENG
Brooke Correll and Clos Du Val: Adventures in Napa Valley (A) HBR case solution

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