Microsoft plans to launch Internet Explorer with Windows 95 Questions include how aggressive the company should depend on the provision of its browser with Windows 95 and restricting OEMs (Original Equipment Manufacturer) of being other browsers on their computers. Microsoft should go for the first share to focus over time to retain customers or increase the overall size of the browser market to steal? Students with a Markov process with initial states and switching probabilities t … Read more »

Microsoft plans to launch Internet Explorer with Windows 95 Questions include how aggressive the company should depend on the provision of its browser with Windows 95 and restricting OEMs (Original Equipment Manufacturer) of being other browsers on their computers. Microsoft should go for the first share to focus over time to retain customers or increase the overall size of the browser market to steal? Students with a Markov process with initial states and switching probabilities to gain insight into the solution of these problems.
This is a Darden case study.
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Samuel E Bodily
Source: Darden School of Business
7 pages.
Publication Date: Jul 13, 1998. Prod #: UV0583-PDF-ENG
Browser Wars: Microsoft Versus Netscape HBR case solution