Bruynzeel Keukens, the Dutch kitchen industry leaders face a dilemma, it had bold targets rising in relation to the conservation and management market share, yet its operations were not in a position to no longer receive such a pace, it would have to be reworked from the ground up. Objective: This case provides a good opportunity to understand how supply chain management can have a major impact on a company’s strategy.

Bruynzeel Keukens, the Dutch kitchen industry leaders face a dilemma, it had bold targets rising in relation to the conservation and management market share, yet its operations were not in a position to no longer receive such a pace, it would have to be reworked from the ground up. Objective:. This case provides a good opportunity to understand how supply chain management can have a major impact on a company’s strategy
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from
Carlos Cordon,
Corey Billington,
Francois Jager
Source: IMD
8 pages.
Publication Date: Jun 23,, 2006. Prod #: IMD420-PDF-ENG
Bruynzeel Keukens: Mastering Complexity HBR case solution