In the last few years, many companies have taken steps to formalize the function innovation, the creation of a separate office innovation and the appointment of a Chief Innovation Officer (CIO). Interestingly, this trend coincides with a period of economic crisis and is a growing realization that the way forward is innovation that will ultimately affect or to indicate the state of a company’s industry position long term. Since the company formalize the innovation function, they also are looking for … Read more »

In the last few years, many companies have taken steps to formalize the function innovation, the creation of a separate office innovation and the appointment of a Chief Innovation Officer (CIO). Interestingly, this trend coincides with a period of economic crisis and is a growing realization that the way forward is innovation that will ultimately affect or to indicate the state of a company’s industry position long term. Since the company formalize the innovation function, they are also seeking to create a culture of innovation. But what exactly is an innovation culture? And what is the role of the CIO in creating this culture? The authors believe they have an idea to test the survey, CIOs, directors and managers in 22 companies about their experiences with building a culture of innovation. Several key points, especially the type of leadership model is needed for the task related, and they show the biggest hurdles companies need to improve innovation, is to go from talk to action clear.
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Paddy Miller
Azra Brankovic
Source: IESE Insight Magazine
8 pages.
Release Date: 15, December 2011. Prod #: IIR065-PDF-ENG
Building a Creative Culture for Innovation HBR case solution

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