The ARES team officially requested that Burlington Northern to implement the ARES system. The project meets with resistance. Given the high level of debt and financial restructuring, wondering if the company executives can afford ARES. Weak links in the development process ARES strategic corporate planning, corporate capital planning, and other business functions concerns. Executives also about whether their 100-year-old, traditional organization, adapt and use the mode ARES worry … Read more »

The ARES team officially requested that Burlington Northern to implement the ARES system. The project meets with resistance. Given the high level of debt and financial restructuring, wondering if the company executives can afford ARES. Weak links in the development process ARES strategic corporate planning, corporate capital planning, and other business functions concerns. Executives also about whether their 100-year-old, traditional organization to adapt and to use ARES care modern electronic technology. If ARES team members zealous advocacy of the project to raise concerns about the objectivity in the evaluation, an external consultant to examine is advantages, technologies involved, and whether services can be unbundled and implemented selectively.
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from
Julie H. Hertenstein,
Robert S. Kaplan
Source: Harvard Business School
8 pages.
Release Date: 21 February 1991. Prod #: 191123-PDF-ENG
Burlington Northern: The ARES Decision (B) HBR case solution