Bush Boake Allen, a flavor and fragrance company, is considering strategic options that the customer in its innovation process to integrate a potentially dangerous Internet-based technology would. Since this approach in dramatic changes in the company’s business model and the relationship with customers worldwide, Julian Boyden, President, CEO and Chairman could, faces serious resistance from executives.

Bush Boake Allen, a flavor and fragrance company, is considering strategic options that the customer in its innovation process to integrate a potentially dangerous Internet-based technology would. Since this approach in dramatic changes in the company’s business model and the relationship with customers worldwide, Julian Boyden, President, CEO and Chairman could, faces serious resistance from executives.
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from
Stefan Thomke,
Ashok Nimgade
Source: Harvard Business School
23 pages.
Release Date: 6 November 2000. Prod #: 601061-PDF-ENG
Bush Boake Allen HBR case solution