Describes a series of questions with which to finance a rapidly growing company that uses “Word of Mouth” marketing techniques in promoting research, new products or services. The company proposes to set the conditions for a new round of venture capital and venture capitalists need it bid for the right to add to the conditions by showing that they are investing value BzzAgent, Inc. have

Describes a series of questions with which to finance a rapidly growing company that uses “Word of Mouth” marketing techniques in promoting research, new products or services. The company proposes to set the conditions for a new round of venture capital and venture capitalists need it bid for the right to add to the conditions by showing that they are investing value BzzAgent, Inc. have
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from
William A. Sahlman,
Caroline Perkins
Source: Harvard Business School
25 pages.
Publication Date: Sep 25, in 2006. Prod #: 807057-PDF-ENG
BzzAgent, Inc. – 2005 HBR case solution

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