The president of C & C Yachts is frustrated with his company sustained losses in the European market. He asked his vice-president of marketing, to prepare a recommendation as to whether the Company to build a plant. C & C is a recognized leader in the North American yachting circles and the president seems committed to use the fortunes of the company to more effectively penetrate the European market.

The president of C & C Yachts is frustrated with his company sustained losses in the European market. He asked his vice-president of marketing, to prepare a recommendation as to whether the Company to build a plant. C & C is a recognized leader in the North American yachting circles and the president seems committed to use the fortunes of the company to more effectively penetrate the European market.
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from
J. Peter Killing
Source: Ivey Publishing
22 pages.
Release Date: 1 January 1980. Prod #: W80001-PDF-ENG
C & C Yachts Ltd. HBR case solution