The vice president of advertising and promotion is reviewing its advertising program for 1982. In particular, it is the assessment of an agency proposal for a new advertising campaign for Cable News Network.

The vice president of advertising and promotion is reviewing its advertising program for 1982. In particular, it is the assessment of an agency proposal for a new advertising campaign for Cable News Network.
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John A. Quelch
Source: Harvard Business School
20 pages.
Release Date: 20, January 1983. Prod #: 583 067 PDF-ENG
Cable News Network HBR case solution