End of 2002 had to decide whether or not to answer a takeover bid for Adams, an underperforming gum company, which was for the sale of pharmaceutical giant Pfizer global confectionery and beverage company Cadbury Schweppes. Examine the decision from a strategic perspective, provides the (A) with short stories of the two companies; traces of the global confectionery industry, focusing mainly on chocolate and chewing gum, and details analysis of the merger decision. The (B) case, explo … Read more »

End of 2002 had to decide whether or not to answer a takeover bid for Adams, an underperforming gum company, which was for the sale of pharmaceutical giant Pfizer global confectionery and beverage company Cadbury Schweppes. Examine the decision from a strategic perspective, provides the (A) with short stories of the two companies; traces of the global confectionery industry, focusing mainly on chocolate and chewing gum, and details analysis of the merger decision. The (B) case examines the specific identified synergies in depth and provides the opportunity to assess their viability. The (C) and (D) cases include the history and update the case with issues facing the global confectionery market leader in 2008.
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from
David J. Collis
Toby Stuart,
Troy Smith
Source: Harvard Business School
27 pages.
Release Date: 7 March 2008. Prod #: 708 453 PDF-ENG
Cadbury Schweppes: Capturing Confectionery (A) HBR case solution