Invested three years after the launch of a content-based website, a nationwide hard goods retailers in software to support Internet shopping. The online component was an element in a multiple-channel retailing approach that also retail stores, a telephone ordering service and an annual catalog. Although the company is the country’s most shopped retailers, the online retail segment has not turned a profit. The director of marketing must take into account the effect of multiple-channel retailing on the cooperation … Read more »

Invested three years after the launch of a content-based website, a nationwide hard goods retailers in software to support Internet shopping. The online component was an element in a multiple-channel retailing approach that also retail stores, a telephone ordering service and an annual catalog. Although the company is the country’s most shopped retailers, the online retail segment has not turned a profit. The director of marketing must take into account the effect of multiple-channel retailing on the profitability of the company.
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from
Michael R. Pearce,
Neal Costello,
Michael Hall,
Lindsay Nicholl
Source: Ivey Publishing
13 pages.
Release Date: 5th September 2002. Prod #: 902A14-PDF-ENG
Canadian Tire multiple channel retailing solution HBR case

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