How should Canyon Ranch use their uniqueness in the face of increasing competition and an entrenched customer definition of the enterprise? The company is trying to create demand for return visits and promote the adaptation and personalization of the Canyon Ranch experience.

How should Canyon Ranch use their uniqueness in the face of increasing competition and an entrenched customer definition of the enterprise? The company is trying to create demand for return visits and promote the adaptation and personalization of the Canyon Ranch experience.
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Lynda M. Applegate
Gabriele Piccoli
Source: Harvard Business School
23 pages.
Publication Date: Aug 10, 2004. Prod #: 805027-PDF-ENG
Canyon Ranch HBR case solution