Robert Walter, the founder and CEO of Cardinal Health, a pharmaceutical sales, is considering the purchase of medicine shoppe, a chain of pharmacies. The purchase could be interpreted as a competition against his own pharmacy customers. But one of its many advantages is the window it provides on the turbulent outside world, with the consolidation of its customers and managed care pressure on the pharmaceutical industry.

Robert Walter, the founder and CEO of Cardinal Health, a pharmaceutical sales, is considering the purchase of medicine shoppe, a chain of pharmacies. The purchase could be interpreted as a competition against his own pharmacy customers. But one of its many advantages is the window it provides on the turbulent outside world, with the consolidation of its customers and managed care pressure on the pharmaceutical industry.
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from
Regina E. Herzlinger,
Miguel Abecasis,
Brenda Cheng
Source: Harvard Business School
23 pages.
Publication Date: Sep 25, 2002. Prod #: 303043-PDF-ENG
Cardinal Health (A): The Medicine Shoppe Acquisition HBR case solution