CARE USA is spearheading a rebranding process for the organization. Examines the process and the components of the re-branding strategy and its impact on direct mail CARE USA strategy. Including color exhibits.

CARE USA is spearheading a rebranding process for the organization. Examines the process and the components of the re-branding strategy and its impact on direct mail CARE USA strategy. Including color exhibits.
To maximize their effectiveness, color cases should be printed in color.
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from
John A. Quelch,
Nathalie Laidler
Source: Harvard Business School
34 pages.
Publication Date: Jul 14, 2003. Prod #: 504007-PDF-ENG
CARE USA HBR case solution