Jacob Matthews, Chief Strategy Officer for Career Center Corp. (CEC), was the challenge of the customer base for CEC database of job seekers faced growing. While CEC had gained traction in the application potential recruits, was the number of employers that the site is still low, and if the trend continues, the recruits could soon begin leaving the site. To grow dramatically Matthews was the opportunity of working with executive recruiters, search firms and other online search firm … Read more »

Jacob Matthews, Chief Strategy Officer for Career Center Corp. (CEC), was the challenge of the customer base for CEC database of job seekers faced growing. While CEC had gained traction in the application potential recruits, was the number of employers that the site is still low, and if the trend continues, the recruits could soon begin leaving the site. To grow dramatically Matthews was the opportunity of working with executive recruiters, search firms and other online search companies. But how could he be structured such partnerships without the confidentiality of its candidates? How could he risk to trust a third party with the company valuable data base of employees affected? What was the value proposition that the CEC offered its customers currently using its competitors both online and offline? Refine the marketing message, structuring strategic partnerships and consistently delivering on its promise were the questions to be addressed to the CEC had to grow his business.
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from
Mohanbir Sawhney
Source: Kellogg School of Management
28 pages.
Release Date: 1 January 2004. Prod #: KEL093-PDF-ENG
Career Center Corp.: Building Critical Mass HBR case solution

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